BB&T Atlanta Open
- Tournament level: ATP World Tour 250 Event
- Tournament dates: July 30-August 7, 2016; Qualifying: July 30-July 31, 2016
- Site: Atlantic Station, 1380 Atlantic Dr NW, Atlanta, Ga., 30363,www.atlanticstation.com
- Tournament office: 264 19th Street, Suite 2220, Atlanta, Ga., 30363
- Singles main draw: 28-player draw with four players coming from qualifying
- Doubles main draw: 16-team draw
- Qualifying draw: 16-player singles draw
- Emirates Airline US Open Series: Atlanta is the third event in the nine-tournament series leading up the US Open. 2016 will be the thirteenth year of the Series. Atlanta will also be the last ATP event prior to the 2016 Olympic Games in Rio de Janeiro
- Web site: www.bbtatlantaopen.com
- Facebook page
- Twitter page
- Instagram page
- ATP World Tour website for the tournament
- 2016 prize money: $618,030; total financial commitment: $693,435
- 2015 Stadium Court seating capacity: 3,513
- 2015 total seating capacity including AJC Grandstand & Court 3: 4,225
- 2015 attendance: 30,229
BB&T Atlanta Open History
The sanction for the BB&T Atlanta Open was originally purchased by USTA Southern and the USTA from the ATP World Tour on December 17, 2009. The 250-point tournament had been played in Indianapolis beginning in 1921. After a successful completion of the BB&T Atlanta Open in August 2015, GF Sports, LLC, a newly formed integrated event content company, formed by the New York-based financial management company GF Capital Private Equity Fund, and its founder Gary Fuhrman, along with long time sports executive, Jerry Solomon and his Lynnfield-based company, StarGames, acquired the tournament.
Top seeded American John Isner completed a hat trick by swept aside Marcos Baghdatis of Cyprus in the final of the BB&T Atlanta Open 6-3, 6-3 for his third consecutive title.
The former University of Georgia star started his title defense quickly, grabbing an early break of serve. Gambling more on his first and second serves as the first set progressed, Isner ended up dropping only one point on serve in the opening set.
Baghdatis took an injury timeout in the second set to try to treat a reoccurring groin injury, but it did little to disrupt the momentum of the match, eventually leading Isner to his 10th career title.
Isner landed 71% of his first serves and didn't face a single break point throughout the match, only losing three points on serve in his nine service games. Baghdatis was aiming to end a title drought which dates back to 2010 in his first ATP World Tour final since 2011.
The world’s greatest doubles team, Bob and Mike Bryan, capitalized on their inaugural BB&T Atlanta Open appearance by defeating Colin Fleming of Great Britain and Gilles Muller of Luxembourg in the final ,4-6, 7-6(2), 10-4. Muller, who had just completed a semifinal Saturday with over five hours on court, eventually succumbed to his fatigue latter in the finals match, allowing the Bryans to secure their 107th title as a team together.
The tournament’s theme: “World-Class Field, World-Class Fun” brought on new musical talents for fans to enjoy in 2015. ‘70s soul legends, The Commodores, kicked off the tournament with an exclusive concert on stadium court on Qualifying Saturday.
In front of an ecstatic audience of tennis enthusiasts, the group performed “old school” Motown jams from the 1970s until now, having listeners singing along and bopping in their seats throughout the evening.
Wednesday’s post-match concert was put on by popular country band, LoCash. Led by Chris Lucas and Preston Brust, the group took time off their "I Love This Life Tour” to perform hits such as, "Here Comes Summer," "Keep In Mind," and "C.O.U.N.T.R.Y." in front of a stadium audience.
for a complete history of BB&T Atlanta Open competition.
Emirates Airline US Open Series
The Emirates Airline US Open Series has established itself as a true regular season of hard court tennis, linking nine summer tournaments to the US Open. Fans follow the action throughout the summer through national television coverage, culminating each week with back-to-back men’s and women’s finals every Sunday afternoon. Players battle for $40 million, including a chance for bonus prize money at the US Open. In 2012, Emirates Airline became the title sponsor of the Series. The Emirates Airline US Open Series is also supported by sponsors American Express and Evian.
In partnership with the United States Tennis Association (USTA), Emirates Airline announced a global, integrated sponsorship of the US Open and US Open Series in February 2012. As part of the agreement, Emirates becomes the "Official Airline of the US Open " and the title sponsor of the "Emirates Airline US Open Series," whose 10 events combine to form the summer hard court professional tennis season and lead into the US Open.
The seven-year partnership will enable the airline to strengthen its connection with U.S. consumers through a long-term investment in U.S. sport. The sponsorship rights include integrated consumer experiential elements and substantial digital media assets and opportunities. Emirates will have a significant on-court presence and also receive global promotional rights. In 2011, the US Open Series collectively reached a U.S. viewing audience of 39 million and drew more than 800,000 fans.
"Our new partnership with the USTA and sponsorship of the prestigious US Open represents a further strengthening of Emirates’ presence within the United States," said Sir Maurice Flanagan, Executive Vice-Chairman of Emirates Airline & Group. "With the launch of Seattle, our sixth U.S. gateway on March 1, Emirates will soon offer 59 flights a week to North America, connecting more U.S. consumers than ever to our vast global network spanning six continents."
"Our continued expansion across the country and the advent of a new brand era for Emirates makes this the perfect time to embark on our first major, national sponsorship in the United States," continued Sir Maurice. "Through this partnership, we hope to create a deeper connection with our customers through sharing in and supporting their passions. Emirates is a strong champion of North American sports and this sponsorship will enable us to enhance the fan experience at these tournaments while building a lasting relationship with tennis in the U.S."
"This partnership truly is a combination of prestigious global brands and we’re thrilled to welcome Emirates Airline as a USTA Corporate Champion," said Lew Sherr, Chief Revenue Officer, USTA. "While we look forward to supporting Emirates’ efforts to build awareness in the U.S., we’re also excited to leverage their global network and promote our events to an equally sophisticated, global clientèle."
Through the sponsorship, Emirates will enhance attendees’ experiences and engage with viewers through mainstream and digital platforms and an on-site presence during all US Open and Emirates Airline US Open Series events. During the 2012 US Open in New York (August 27 – September 9), Emirates will create an integrated fan experience – both on and off the court – demonstrating the airline’s award-winning, world-class service, as well as opening doors to Emirates’ network of destinations across six continents.
In 2007, Roger Federer collected the biggest paycheck in tennis history -- $2.4 million -- for winning the US Open and the Emirates Airline US Open Series. In 2005, Kim Clijsters also captured both the US Open and the Series, winning $2.2 million -- the largest purse in women’s sports history.
ALL SALES ARE FINAL. NO CANCELLATION WILL BE PERMITTED AND NO REFUNDS WILL BE OFFERED. THIS TICKET IS A PERSONAL LICENSE AND MAY BE REVOKED AT ANY TIME FOR ANY REASON. SCHEDULE IS SUBJECT TO CHANGE WITHOUT NOTICE.
Risk of loss or theft of tickets shall pass to the purchaser; management will not be obligated to admit purchaser unless a ticket is presented. Management reserves the right, without the refund of the ticket purchase price, to refuse admission to or eject any person whose conduct is deemed by management to be disorderly, unsafe or a threat to others in any way. The holder of this ticket assumes all risks and danger of personal injury and all other hazards arising from or related in any way to the tournament for which this ticket is issued, whether occurring prior to, during or after the tournament.
By presenting a ticket for admission to the BB&T Atlanta Open, you hereby consent to (i) the reasonable search of your person and belongings for prohibited items; (ii) the use of your image or likeness incidental to any live or recorded video program, photograph or other transmission or reproduction of the tournament for any and all purposes; and (iii) the prohibition against transmitting or aiding another in the transmission of any description, account photograph or reproduction of any aspect of the tournament.
Inclement Weather Policy: If session is canceled after one match on Stadium Court is completed, no exchanges or refunds will be made. If session is canceled without the completion of one match on Stadium Court, ticket holder is entitled to a ticket to the same session of the tournament next year. The BB&T Atlanta Open cannot guarantee ticket availability, exchange of equal value or comparable seat location. All ticket exchanges are final, and there will be NO REFUNDS OR CREDITS. In addition, patrons are advised that the BB&T Atlanta Open schedule of play is subject to change for all sessions. Tickets are not eligible for refund or exchange due to one or more changes in the BB&T Atlanta Open schedule of play.
Prohibited Items: The following items MAY NOT be brought onto the grounds:
Sealed packages of any kind
Aerosol Cans (including suntan lotion)
Tripods or Monopods for cameras
Hard coolers or like containers
Glass bottles or cans
Food (except for medical dietary or infant purposes)
Beverages (excluding 20 oz. or smaller sealed plastic water bottles, one per person),
Weapons (regardless of permit)
Pets (unless a service animal)
Flags, banners, or signs, laser pointing devices, tennis racquets, bicycles, scooters of any type, in-line skates, roller skates, skateboards, and any other items deemed unlawful or dangerous by the management of the BB&T Atlanta Open, in its sole discretion.
Ticket Resell Policy: The resale or attempted resale of this ticket in or on the grounds at any price is prohibited and will result in removal from the premises and confiscation of all tickets in the possession of the violator without refund or compensation. The use or attempted use of lost, stolen or counterfeit tickets is prohibited and such tickets are void. Tickets may not be resold or used for advertising, promotions (including contests or sweepstakes) or other trade purposes without the prior express written consent of the BB&T Atlanta Open. Breach of any of the foregoing conditions will automatically terminate the license granted by this ticket, and shall constitute grounds for denial of admission, removal from the grounds, and confiscation of all tickets in the possession of the violator without refund or compensation.
Will Call: Tickets may be left for pick-up by another person at the Will Call window located at the Tournament Box office. Person picking up tickets must present photo ID or tickets will not be released.
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