Now in its ninth season, the Emirates Airline US Open Series has established itself as a true regular season of hard court tennis, linking 10 summer tournaments to the US Open. Fans can follow the action during nearly 400 live hours of coverage, including the US Open. Players battle for $40 million and a chance for bonus prize money at the US Open.
Since its inception in 2004, the Emirates Airline US Open Series has revolutionized the way tennis is viewed, from the introduction of blue tennis courts and instant replay technology to a cohesive schedule that allows for "appointment television." The Emirates Airline US Open Series, combined with the US Open, represents the strongest summertime package in sports, with its nine-week "Open Season." In 2011, the Emirates Airline US Open Series and US Open drew 1.5 million attendees, 127 million TV viewers and 52 million website visits.